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This web page has the following in the web site, "NYPD Ireland is the proud owner of sole distribution rights of NYPD New York Police Department clothing and merchandise in Ireland." We saw that the web site also stated " Choose from our extensive range of Polo Shirts, T-shirts, Hoodies, Sweatshirts, Caps, Bottoms and books in a wide range of adult and kids sizes." It also said " Its even possible to get you garment specially customised. We also stock a range for you to support the FDNY New York Fire Department heroes." The header had NYPD as the highest ranking optimized keyword. It is followed by FDNY, New York, and Police which isn't as ranked as highly as NYPD. The next words nypdireland.ie uses is Fire. Clothes was included and will not be seen by search crawlers.